By Martenzie Johnson
There are many examples of media organizations and
advertisers presenting stereotypical images of minorities. Popeye’s and Progressive Insurance presented
black women like this
and this while KFC
thought it was original to portray Asian men as karate
experts.
Dr. Scott Brooks explained that the best way to combat these
misrepresentations in the media—specifically in the news—is to have more
diversity at the decision-making tables across the nation.
Brooks is an associate professor in the Sociology Department
at the University of Missouri and specializes in the interaction between sports
and race in contemporary America.
Though the above examples are extreme—and solely
advertisements—they represent the problems in American newsrooms. As Brooks pointed out when explaining
“conventionalized images,” we come to expect certain images and stories when we
open our newspapers and turn on our televisions:
1.
White athletes are smart and hardworking
2.
Black athletes are naturally gifted/athletic
3.
Asian athletes are timid and respectful
Race, as Brooks said, becomes—or is—monolithic when every
group is presented as having specific characteristics. This is problematic on many levels.
But it is most problematic when these media messages start
to affect the athlete. When a black kid
from Philadelphia believes he is only destined to run fast and not think,
because the media says so, that is what he or she will do.
As a master’s student at the University of Missouri I hope
to study these possible effects. I want
to research what stereotypical images/representations can do to an athlete’s
performance.